In diesem Design-Talk zeigt Andy Clarke, wie Art Direction Kunden mit Produkt- und Website-Designs verbinden und die Mitarbeiter motivieren kann. In seiner webinale-Session veranschaulicht Andy Clarke, wie Art Direction durch die Verbindung von Marketing und Produkten das Erlebnis verbessern und Markenwerte und Designprinzipien erhalten kann.
Der Speaker: Andy Clarke
Andy Clarke is a well-known digital designer, speaker, and writer, based in the UK. His designs have helped companies around the world to increase their sales pipeline and revenue, and charities to increase the amount they receive through donations. Andy founded Stuff & Nonsense, one of the best-known digital design studios, where he designed for Disney Store UK, Greenpeace, SunLife, and WWF. He’s written four popular books on website design and development including ‘Hardboiled Web Design,‘ “Transcending CSS‘ and his new book, ‘Art Direction for the Web.’ Andy’s been called plenty of things since he started working on the web. His ego likes terms such as “Ambassador for CSS,” “industry prophet” and “inspiring,” but he’s most proud that Jeffrey Zeldman (the godfather of web standards) once called him a “triple-talented bastard.”