Apple fighting Australian startup over HealthKit name
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The announcement of Apple’s new app and dashboard service HealthKit came much to the dismay of an Australian startup with the same name and similar functions.

Apple’s HealthKit is designed to allow health and fitness apps to work together seamlessly, allowing users to gather health data such as heart rate, blood pressure, cholesterol and send it to their doctor with the click of a button.

It seems that Apple may have jumped the gun with this project as Australian startup ‘HealthKit’ also offers similar software allowing patients and practitioners to work together with ease.

It would have taken Apple 5 seconds to find us.

HealthKit wrote about the issue and summarised their concerns in a blog post yesterday. The startup that describes themselves as an “Apple fan”, feels let down and also conveyed frustration with Apple’s lack of research.

“They didn’t feel that they had to do a quick domain search – it would have taken 5 seconds to type into their browser and discover us. Would it have made any difference to them?”

HealthKit, founded in 2012, has yet to release a statement outlining if it will pursue legal action.  It has encouraged users to express their opinions via Twitter by tweeting Apple CEO Tim Cook directly.  

The future of Healthcare apps

At a recent TED talk Google’s Larry Page showed his support for the sharing of medical data. „Tremendous good can come from people sharing the right information with the right people in the right way.“

However, there are bound to be problems with a medical tracker powered by something as fickle as an iPhone battery. Tracking results might not be as accurate as they appear to be due to iPhone connectivity and battery issues and if this the case, would users really want inaccurate information being sent to their healthcare professionals?

Members of the medical community such as the respected Mayo Clinic have welcomed the developments and worked with Apple on this app. Yet much of the attention has been directed away from the new announcement and onto the row.

SEE ALSO: 5 new Apple features that have declared war on tech competitors

Feature image: CUPERTINO, CA, USA – SEPTEMBER 4, 2011: Apple Campus One Infinite Loop sign at Apple Inc Headquarters. via Shutterstock / copyright: Joe Ravi



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