Over the last 24 hours Facebook accidentally launched its new app Slingshot in various markets before withdrawing it from the iTunes store again.
According to TechCrunch the app was briefly available in various markets worldwide including India, Russia and New Zealand.
„Earlier today, we accidentally released a version of Slingshot, a new app we’re working on,“ a Facebook spokesperson told Mashable. „With Slingshot, you’ll be able to share everyday moments with lots of people at once. It’ll be ready soon and we’re excited for you to try it out.”
What is Slingshot?
Slingshot comes as part of Facebook’s drive to push their mobile apps. Just like Snapchat, the app allows users to send a photo or video to a friend and also offers the user an option to draw or add text to the image.
However, recipients will not be able to view recieved ‘slings’ until they ‘sling’ a friend back. Once this is completed users can view and respond to the initial sling. While this process sounds rather annoying, the logic behind it is to increase virality.
— Product Hunt (@ProductHunt) 10. Juni 2014
Facebook tries to emulate Snapchat and Taptalk
Rumours circulated in May that Facebook was attempting to emulate Berlin based Taptalk after previous failed attempts to create a Snapchat-esque app. Facebook was drawn to Taptalk’s simple, clean design and speed at which the app sends photos and videos between friends.
Facebook also pulled their app ‘Poke’ from the App Store when it flopped.
Facebook have not provided any further details on Slingshot apart from that it will be available ‘soon’.
Featured image: HILVERSUM, NETHERLANDS – JANUARY 06, 2014: Facebook is an online social networking service founded in February 2004 by Mark Zuckerberg with his college roommates and is now a fortune 500 company. Copyright: Twin Design