Facebook has announced its third major takeover this year. Oculus, the much-hyped manufacturer of the virtual reality headset Oculus Rift will be acquired by the social media giant for a price of around $2 billion dollars.
Oculus first appeared on the tech scene in 2012 with $2 million in Kickstarter donations. In a public statement on its website, Oculus stated that talks with Facebook began “A few months ago”, around the time that a rumour of Facebook purchasing Oculus started on Reddit.
Facebook’s purchase of WhatsApp for $19 billion has left users of both platforms wondering which direction the social media giant is headed in?
Earlier this year, the social media giant’s was reported as paying $60 million dollars to acquire manufacturer Titan Aerospace. The solar-power drones will compete with Google’s Loon weather balloons to bring internet to the 60% of the world still offline.
Facebook’s version of Glass?
Mobile messaging, drones and now virtual reality. What exactly is Facebook planning?
According to Oculus “the two teams shared an even deeper vision of creating a new platform for interaction that allows billions of people to connect in a way never before possible.”
Facebook’s goals with virtual reality would appear to overlap with those of Google Glass, with both projects designed to bring the companies into the realm of wearable technology.
Google Glass is shaped by Google’s trademark PA approach, helping users to access information and plan their day, whereas Facebook’s aims are clearly at the use of social media and communication.
„Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate,” Facebook founder Mark Zuckerberg has also commented.
Although the companies are distinguished by seperate social approaches, the two companies are already vying for control of the user’s visual space. Facebook will also be competing with Google to spread internet access around the globe.
“Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,“ says Zuckerberg.
Someday soon we could be reading our WhatsApp messages brought straight to our VR headsets by solar-powered internet drones.
Feature image: MILAN, ITALY – OCTOBER 26: Guys try a virtual reality headset at Games Week 2013, event dedicated to video games and electronic entertainment on OCTOBER 26, 2013 in Milan via Shutterstock / Copyright: Stefano Tinti