Yahoo has continued its recent spending spree and acquired the self-destructing messaging app Blink.
Rather than developing the Blink app, Yahoo intends to redistribute its seven employees among Yahoo product teams.
The Android and iOS app is scheduled to be shut down in the following weeks, the founders publically announced:
We’re excited to announce that as of May 13, 2014 Blink is joining Yahoo! We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person. We look forward to the possibilities that will come from bringing the Blink vision to Yahoo.
Blink was founded by Meh Labs, a creation of former Google employees Michelle Norgan and Kevin Stephens, now moving to Yahoo with the rest of their team.
The self-destructing messaging app was competing with several other apps, notably Snapchat. Following reports that Snapchat message are not being deleted, users have grown wary about what happens to their data once its disappears from the interface.
CEO Marissa Mayer continues to spend
Marissa Mayer has purchased numerous tech companies throughout 2013 since she became CEO of Yahoo in 2012.
Blink marks the company’s ninth purchase this year. Last year Yahoo made no less than 25 acquisitions, six more than Google.
As with most of Yahoo’s recent purchases, the cost of the acquisition has not been disclosed. Snapchat founders reportedly turned down offers of $3 billion and $4 billion from Facebook and Google, respectively.
Earlier this year, Facebook acquired the mobile messaging app WhatsApp for $19 billion.